Kids love toys, yet getting them excited about their footwear can be tough. One fateful day, my wife asked me to take my two young children shoe shopping. As we passed through the aisles of the department store, I noticed the excitement that swept across their faces as we passed the toy aisle, and the loss of enthusiasm that followed as we got closer to the shoes. It was in that moment that it hit me:
Why can’t shoes be fun?
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