What the Kids are Collecting

Last week we spent some time discussing the reasoning behind the public’s NEED to collect even the most miniscule things. The reasons that were uncovered were actually very straight forward and  quite logical. So, now that you understand WHY people tend to accrue certain things, we hope to communicate the kind of objects that people have a habit of collecting. As the public is aware, Stikii is a c... »

The Collection Phenomenon: Why do we do it?

Do you know someone with boxes stacked up in their closet filled with baseball cards? Or perhaps one of your good friends collects postage stamps? Or maybe your sister has an extensive collection of antiques (and most likely within this type of collection, there are multiple smaller collections of different types of antiques)? Odds are most of us have either at one point had our own collection, or... »

My Stikiis, My Stik-em’s!

As we inch closer to the December 1, 2011 launch of Stikii shoes, it’s hard not to think about how much children are going to love them. The shoes are available in 8 different bright colors, in a shape that is one-of-a-kind! And did we mention that they are both affordable AND comfortable (two of the main shoe selection criterion)?!? But, possibly the most exciting feature of Stikii shoes are its ... »

Stikii makes Movies

  Stikii Makes Moves Movies   You’ve heard about it, thought about it, read about it and maybe even dreamed about it. The anticipation has been building up for weeks as you wait patiently to see the Stikii rap music video that we haven’t stopped talking about. Well, it is your lucky day! The video has FINALLY been released to YouTube and is set to start creating buzz at any given moment.   One que... »

Let there be SHOES!

The first pair of shoes originated long before any one of us cares to remember and longer than any person can prove. The first historic physical evidence of foot coverings dates back to the Ice Age and comes in the form of cave paintings circa 8000 BCE. These primitive times required humans mass amounts of outdoor activity such as hunting and foraging which often required running and climbing over... »

Thats a “Rap”!

If you have been keeping up with the Buzz at Stikii, you already know that a rap music video about Stikii has been underway. The idea behind this video is that something of this nature is rarely, if ever, seen — especially when promoting children’s shoes! Joe Chew, owner of Stikii, Inc. developed this concept some time ago and it is finally the right moment to get the ball rolling. The music... »

The Man Behind the Shoe

When you think of  Stikii shoes, I’m sure that the first thing to pop into your head is a vision of that cute children’s shoe with all of the wild accessories. Or perhaps you think of the cuddly mascot Chewbear. But if you are anything like I am, I’m sure you are also curious to know a bit about the person who created this one-of-a-kind footwear. Was it a man or a woman? Is he/sh... »

Getting Our Brand to “Stik” in the Minds of Consumers

         Stikii is not yet a large, well-known brand with a big spending budget, but that’s no obstacle for us! In fact, we welcome the challenge. Big brands are not the only ones who have marketing power today. At Stikii, we believe that Buzz and Word-of-Mouth (WOM) marketing is what gives a brand, any brand, real marketing presence and power. Thanks to the great Mark Hughes and his Buzz Marketin... »

The Stikii 411

Shoes. They are a staple, a necessity, a luxury, a protector and an accessory. Search any closet and you are sure to find various colors, designs, shapes and styles, each purchased for their own unique occasion. Perhaps there is a pair for that fancy wedding you went to last June, or for that 5k you never ran. There is a pair that makes your legs look great, a pair that matches the suit your wife ... »

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