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My Stikiis, My Stik-em’s!
As we inch closer to the December 1, 2011 launch of Stikii shoes, it’s hard not to think about how much children are going to love them. The shoes are available in 8 different bright colors, in a shape that is one-of-a-kind! And did we mention that they are both affordable AND comfortable (two of the main shoe selection criterion)?!? But, possibly the most exciting feature of Stikii shoes are its interchangeable “Stik-em” accessories.
Our “microfiber stik” material, created exclusively for the purpose of the footwear, allows children to continuously fashion their own unique shoe designs. The carefully formulated microfiber stik material with EVA OUTSOLE creates fun, comfortable and lightweight shoes perfect for any child. More importantly, however, the microfiber stik material holds Stik-em products firmly in place while still permitting children to easily remove the accessories to redesign their shoes at the blink of an eye! The fibers latch on to the back of the Stik-em’s in a sort of Velcro fashion that is both safe and fun!
We created Stik-em’s to complement the fun style and colors of our footwear. When released the shoes will be available in 8 different colors, which are as follows:
- Red
- Dark Pink
- Light Pink
- Medium Blue
- Dark Blue
- Brown
- Green
- Purple
Each color will have a fun name attached to it, such as “Razzle Red” or “Giddy Green”. This may be something we come to our fans for advice on. We intend to sell our shoes with accessories in an assortment of colors and sizes to provide consumers with an array of options including the following five categories:
- Shiny Stik-em’s – Made of shiny PVC material, these accessories offer an eye-please contrast to the fabric on which they adhere.
- Cloth Stik-em’s – These Stik-em’s resemble trendy, iron-on embroidered patches. Very reminiscent of Girl Scout and Boy Scout days.
- 3D Stik-em’s – 3D movies and games are all the rage today, which is why we have created a 3D Stik-em category. These accessories are just like placing a soft a furry stuffed animal right onto the exterior of the shoe and the really POP out at you!
- Rubber Stik-em’s – This highly durable material offers contrast and comes in various shapes and sizes. Think “rubber stamp”.
- Light-up Stik-em’s – These clever ornaments light up with movement and last up to 20,000 hours. Kids will love playing outside in the evenings with these! It will make sneaking up on you tricky though!
Each category will offer a variety of shapes, characters, designs and more. Customer insight is always welcome. Our strategy remains to package the Stik-em accessories in identical pairs in order to entice children to trade the spare Stik-em with other Stikii wearers. Trading encourages trading and will assist in building the Stik-em collections. For centuries, children and adults alike have found pleasure in building and stocking collections, Next week’s blog plans to discuss the collection trend in more detail.
By combining Stik-em’s with the Stikii shoes, we hope to promote individuality and freedom of expression amongst youngsters. Each day the child will have the opportunity to create a new shoe design, and thus, a new work of art. Color choice and Stik-em combinations will reflect the child’s tastes and mood each time they change it up. It encourages creativity in a fun way! Once the e-commerce website is up and running, consumers will have the option to “Build a Shoe” virtually. This feature allows the customer to first choose the color of the shoe, and then drag and attach multiple Stik-em’s to the shoe. When finished, just add the final to your shopping cart and check out! The shoes will then be delivered with the chosen Stik-ems!
Visit www.stikii.com for more details.