Thats a “Rap”!

If you have been keeping up with the Buzz at Stikii, you already know that a rap music video about Stikii has been underway. The idea behind this video is that something of this nature is rarely, if ever, seen — especially when promoting children’s shoes! Joe Chew, owner of Stikii, Inc. developed this concept some time ago and it is finally the right moment to get the ball rolling. The music video intends to spark conversation and grab the attention of the audience while keeping the Stikii brand image on their minds even after the viewing has commenced.

The music and lyrics for the rap song were previously recorded by local celebrity “Tony Toledo” (also known as HYPE). Using local talent helps to uphold the concept that the Stikii brand is homegrown. Tony Toledo hails from Fostoria, OH and can often be seen posing for advertisements and performing in local concerts. His style has been compared to the likes of Mike Posner and Kid Cudi, and his recordings have become ever so popular with teens and college-aged locals. We believe that his talent and current fan base will help to further the buzz around our Stikii music video.

Check out his vibe here   —>http://www.youtube.com/watch?v=XBmmsxLvQEE

This past Sunday, August 21, the video was shot in Tecumseh, MI, in a small,

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kid-friendly neighborhood. The video, which will feature about 25 children between the ages of 3 and 11, was directed by Anthony Martinez. The concept behind the video is that Stikii shoes make everyday life fun and exciting. The shoot took approximately six hours and was recorded by  23-year-old Nick Amrhein from 3ByOne Studios (he will also take care of the film editing).

The kids really enjoyed the shoot and felt like movie stars upon arrival. The success of the product was made apparant via  the wide-eyed excitement expressed on the faces of each child as they played and danced in the footwear.

Stikii also brought in local dance crew, House of Adonis, to be a part of the filming. The House of Adonis dancers are a group of local hopefuls looking to make dancing a lifetime career. They practice day and night to ensure that they never miss a step and are extremely passionate about their art. The dance team has competed in New York City, appeared on Black Entertainment Television (BET), and at various events throughout Northwest Ohio. They are certain to be a great addition to the video. Check out this clip to get a better feel for what the team has to offer!

http://www.youtube.com/watch?v=6PBS6MLglMo

The shoot commenced late Sunday evening and left everyone, children, owner, director and parents, satisfied and excited. Over the next  week, 3ByOne will edit and polish up the video into a finished product. Once this process is completed, we will upload the video onto YouTube and let it run wild. We hope that by promoting links to the video via Facebook, Twitter, LinkedIn and our Stikii Blog, that we will be able to make the video viral in no time. Talk about Buzz!

Check back with Stikii social media on a regular basis for a chance to see the finished product. We cannot wait to hear what our fans will have to say about our one-of-a-kind, off-the-charts music video. From the director’s chair…..”That’s a ‘rap’!”